Copy of No, Not All Locks Are Created Equal

Small business owners and operators, whether they are accountants, attorneys, or alteration specialists, plumbers, groomers, or personal trainers, are all experts at their craft. They are not necessarily experts at website development. At the very least, they do not often have the time or the desire to become so. Fortunately, there are time and money saving options for any business owner who is looking for a website to help them to showcase their skills, generate leads, and increase appointments.

One of the services we offer at Juno Digital Media to do just that is website development. When it comes to crafting a custom site for your business - one that attracts, holds, and converts visitors consistently into clients - we rely on Duda.

Why Duda?

Duda is a leading website design platform ranked number one among users on G2, the world’s largest tech marketplace. When compared head-to-head, Duda outperforms nearly two dozen other website builders based on factors such as pricing, features, ease of use, and more. While other platforms may boast either advanced features or DIY capabilities, Duda offers the best of both worlds. With Duda, it is possible to build a feature-rich website that works extremely well - not to mention quickly - on desktops, tablets, and mobile devices alike. And with Duda, a business owner can maintain access and input to the site’s content.

Actually, there are all sorts of reasons why Duda is considered an attractive tool for professional website developers. Talk with them about branding, scalability, lead generation, optimization for Google Core Web Vitals, and a host of SEO best practices and you will, no doubt, hear why Duda makes for a robust platform that is trusted by more than 450,000 businesses worldwide.

But really, there are two factors with Duda that stand out for a small business owner: speed of use and ease of management.

Exceptional Load Speed

Nobody likes to wait. Not for traffic. Not in the doctor’s office. Not in line at Starbucks. Certainly not when staring at a webpage. For that reason, page speed, the time it takes for a page to open up after a click, is an essential measure of the effectiveness of a website. If a visitor is frustrated by a slow-loading site, they are 90% more likely to “bounce” - to leave - after just five seconds. Double that to ten seconds, and your visitor is 123% more likely to look elsewhere.

The ability to keep people on your website engaged is essential to moving them from visitor to customer. Page speed is one way to do that - by getting them where they want to go quicker. But there is more to page speed than improving the experience of your visitors. With faster page speeds, you also improve your site’s SEO value. In other words, Google takes notice. In fact, Google (and other search engines) uses page speed as a ranking factor, and they provide tools to help administrators gauge how fast a page loads. The faster a web page loads, the higher it potentially ranks with search engines.

Duda has optimized the websites published on their platform to enable them to score highly on the Google PageSpeed test, an assessment that ensures that a page is structured in such a way that allows a browser to load content as quickly as possible for your visitors.

Professional Design or DIY?

There was once a time when you needed to be a web developer with all sorts of computer coding skills in order to build a website that looked professional. That is no longer the case. A number of website builders enable users to build a site from scratch with simple drag-and-drop moves of a computer mouse.

That is not to say every website builder platform is user-friendly. Some are more difficult to navigate. Wordpress, for instance, is a highly-customizable (and popular) website design tool. Functioning as both a content management system and a website hosting service, WordPress has been used by many businesses for their website design. But WordPress requires a good deal of time and effort to learn and implement. 

Unfortunately, many of the simpler platforms are quite limited in the selection of templates and options available to customize your website. Sites such as Wix or Weebly, while relatively simple to set up, come across as cookie-cutter in appearance and have far less flexibility than some of the more robust offerings.

So, it would seem that on one hand, the website building platforms that are easy to use are too limited, and on the other hand, the platforms that offer the most options take far more time and effort.

We rely on Duda because it offers the best of both worlds. With drag-and-drop functionality, Duda can be managed easily by you, the business owner. And yet, Duda is packed with features that allow for a completely custom look and feel for your business.

While Duda is an exceptional tool for businesses of all sizes, it is perfectly suited for the small business owner who wants to maintain at least some control over the look, feel, and content of their site, but who prefers not to manage it alone. Duda is intuitive enough that a business owner could manage it alone. But at Juno, we handle the heavy lifting for you. At the same time, Duda allows you to make on-the-fly text and image changes yourself (saving time) and yet helps you to avoid the cost of purchasing a full monthly website management service plan (saving money).

Duda is just the tool to let you co-manage your own website in a way that fits your schedule, your budget, and your business.