Email Marketing Overview

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What Is Email Marketing?

A good campaign will blend compliance with email marketing best practices — so get permission. If you want to execute a successful email marketing campaign, the first thing you’ll need to do is get “permission” from your recipients. Permission marketing (also known as inbound marketing) is “the privilege, not the right” of delivering personal and relevant messages to people who actually want to get them. This means you’ll want to email prospects who have opted in or otherwise indicated their interest in learning more about your company. These potential clients could be website visitors who fill out a form to download content, request to hear from a salesperson or subscribe to your blog or newsletter.

Personalize. Sending an impersonal or irrelevant email will earn you a first-class ticket to the spam folder. When an email is not personalized, 52% of customers say they’ll find somewhere else to go. How can marketers prevent this?

With email marketing automation, you can track your contact’s website and email behaviors. Is there a particular product or service page on your website that they keeps visiting? Send them an email suggesting that product or service. Have they downloaded certain content pieces? Send them a similar piece. Stay relevant, and you’ll earn your contact’s trust.

Popular Questions

Got a question? We’re here to help.
  • What Is Conversion Rate Optimization?

    Conversion rate optimization (CRO), also called conversion optimization, is about increasing conversions from your existing web traffic. That means tweaking pages to boost the number of people who take action.

  • What Does Conversion Mean In Marketing?

    Businesses count a lot of different actions as conversions, but the term is likely to include anything that moves people a step closer to being customers. 


    Typical marketing conversions include:

    • Subscribing to an email newsletter
    • Downloading a free ebook
    • Signing up for a webinar
    • Acting on a tripwire offer, such as purchasing an inexpensive product
  • Why Is Conversion Rate Optimization Important?

    Conversion rate optimization is important because it lets you capitalize on the visitors and traffic you’ve already got. That makes your marketing more effective, because instead of trying to reach people who may not even be interested, you’re focusing your efforts on the people who are already there, and who have shown some interest. That keeps your costs down, and improves return on investment (ROI) for your marketing.

  • What Is A Conversion Tunnel?

    A conversion funnel is a way to visualize people’s connection with your business or brand from the time they become aware of you until the time they become customers. 


    The most common funnel covers the four major stages of awareness, interest, desire, and action (AIDA). 

  • What Does AIDA Mean?
    • Awareness is when people start to become aware of your brand, and recognize that they have an issue to solve.
    • Interest is when they start looking at ways to solve that issue, considering your brand as one possibility.
    • Desire is when they’ve narrowed their choice and want to know more, actively considering buying from you.
    • Action is when they take the final step, and purchase.

    At each stage of the funnel, you’ll have different expectations of your visitors, subscribers, or customers.

Email Marketing

It’s universally agreed – email marketing works (when done correctly).
Consumers who purchase products through email spend 138% more than those that don’t receive email offers. Any questions?
 
Staying in touch with your customers and new prospects will bring in more sales – that’s a fact jack!
 
Juno recommends a full email campaign strategy and includes:
√  Custom Templates 
√  Lead-Boxes Landing Pages
√  Personalized Content
√  List Management
√  Drip Email Campaigns
√  Website Integration
√ Split Testing
√ Platform Selection
√ and  much more...

Choosing Email Marketing Services. 100% No-Brainer.

That’s right – your email list is a money making machine! If you have an email list – we have the expertise to mine it and to maximize its value. Did you know the average life-span of an email is 18 months? So, let’s get to it – every day is one more day of an email’s lost value. Time is of the essence. Your customer’s are waiting to hear from you!
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